Insider SellBROS· · June 2, 2026, 8:31 PM UTC
Dutch Bros co-founder sells $44M under a plan
Executive chairman Travis Boersma disposes on a schedule.
Travis Boersma, co-founder and executive chairman of Dutch Bros, disclosed a $44M sale of BROS under a 10b5-1 plan. A scheduled founder sale at a high-growth coffee name is logged for size; the plan attribution keeps the score muted.
Reporting insider: Boersma Travis · Executive Chairman of Board · 10b5-1 plan (scheduled)
The filing, structured
| Security | Date | Type | Shares | Price | Owned after | Holding |
|---|---|---|---|---|---|---|
| Class A Common Stock | 2026-05-29 | Open-market sale | −197K | $58.27 | 5.78M | Indirect |
| Class A Common Stock | 2026-05-29 | Open-market sale | −105K | $58.27 | 3.09M | Indirect |
| Class A Common Stock | 2026-06-01 | Open-market sale | −292K | $58.26 | 5.49M | Indirect |
| Class A Common Stock | 2026-06-01 | Open-market sale | −156K | $58.26 | 2.93M | Indirect |
FAQ
- What insider transaction did Dutch Bros Inc. (BROS) report?
- Travis Boersma, co-founder and executive chairman of Dutch Bros, disclosed a $44M sale of BROS under a 10b5-1 plan. A scheduled founder sale at a high-growth coffee name is logged for size; the plan attribution keeps the score muted.
- Who made the sale at $BROS?
- Boersma Travis, Executive Chairman of Board, is the reporting insider on this Form 4, a sale of about $43.7M.
- Was the $BROS trade an open-market transaction or a 10b5-1 plan?
- The trade is attributed to a pre-arranged 10b5-1 plan, meaning it was scheduled in advance and carries less directional signal.
- What is the DEHY Score for this $BROS filing?
- This filing scored 42 out of 100 on the DEHY Score, a 0–100 triage signal for how much analyst attention a filing warrants — not a price prediction.
Structured from public SEC data within seconds of filing. The DEHY Score is a 0–100 triage signal, not investment advice or a price prediction. See methodology.